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These are the original works of Rick DeJarnette, The SEO Ace

Author Archives: Rick DeJarnette

Lance Armstrong, Professional Ethics and SEO

As stated in my brief Twitter profile, I have been a TdF fans (that’s Tour de France for those not geeky enough to follow the niche sport of professional bicycle racing) for many years. I’ve been following the 3-week, 2,000+ mile TdF as it unfolds every July since the days Greg LeMond was riding and […]

Posted in ethics, SEO | Leave a comment

Helping Charities with SEO and Google Grants

Quick note from Rick before we begin this post: Sorry I was absent for so long from these pages. As you can see from my Additional posts on SEO page, I have actually been keeping busy with SEO blogging. But recent employment obligations prevented me from being able to focus time and energy on this […]

Posted in charity, PPC, SEO | Leave a comment

Road Warriors Have New Weapon of Choice

I just got back from four days in Las Vegas. However, I wasn’t there for vacation – I was definitely there for work (looking for new work opportunities, to be accurate). I attended my first-ever PubCon Conference, and I was pretty impressed. I had three days and nights to attend valuable, technical sessions presented by […]

Posted in conferences, equipment | Leave a comment

Use rel=author to claim credit for your writing in Google

If you are like me, an author of web-based content, you care about your work. You get upset when someone plagiarizes parts of your content (or worse yet, simply screen scrapes your work and republishes it without attribution on another site). And frankly, you’d like to be recognized for the good work you do. Well, […]

Posted in rel=author, Search Engine Land, SEO, writing | 1 Response

Optimize to reap the fruits of your labor

Conventional wisdom is wrong – AGAIN. They said it couldn’t be done. But I’ve done it. Maybe I’m lucky, but I think there’s more to it than that. Allow me to elaborate. I live in Washington State, west of the Cascade mountains, not too far from the shores of Puget Sound. My neighbors and I […]

Posted in gardening, SEO | Leave a comment

Funnel that link juice with canonicalization

In an earlier post titled, “What’s in a name? In SEO, potentially a lot,” I talked about how you can canonicalize your domain name in terms of sorting out potential user confusion between homophones (words that sound the same but are spelled differently). Note: Remember that to canonicalize a URL is to select one primary […]

Posted in canonicalization, SEO | 9 Responses
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