Category Archives: metadata

SEO whitepaper for content developers

By Karen DeJarnette | Published: July 5, 2011

For the last two years, I have been employed by a terrific, little staffing agency in the Pacific Northwest, Steyer Associates (I worked for them during my assignment at Bing). They recently asked a select few, key contributors on their staff to write up a post for the Steyer website. When they asked me, I […]

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Metadata on metadata

By Karen DeJarnette | Published: April 14, 2011

One of the things often omitted from a website by web developers is metadata. You can hardly blame them. The are focused on getting the page to display correctly, checking links (hopefully!) to other pages and media content, and if we’re lucky, developing interesting and compelling original content. All of that work takes time and […]

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Everything you need to know about SEO

By Karen DeJarnette | Published: March 17, 2011

I was challenged recently to create a single PowerPoint slide that lists everything someone would need to know about search engine optimization (SEO). Everything? On one slide? Without using microscopic fonts? Is this even possible? There are many reference books published on the subject of SEO (thick ones with small print and not an over-abundance […]

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