Category Archives: SEO

Metadata on metadata

By Karen DeJarnette | Published: April 14, 2011

One of the things often omitted from a website by web developers is metadata. You can hardly blame them. The are focused on getting the page to display correctly, checking links (hopefully!) to other pages and media content, and if we’re lucky, developing interesting and compelling original content. All of that work takes time and […]

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Instant gratification vs. SEO

By Karen DeJarnette | Published: March 28, 2011

In my previous post, Everything you need to know about SEO, I started my baker’s dozen list with a critically important insight: “SEO isn’t an overnight success story or a one-time effort.” It’s page rank at #1 was not coincidental. This is a very important statement for SEOs to convey to their clients and for […]

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Everything you need to know about SEO

By Karen DeJarnette | Published: March 17, 2011

I was challenged recently to create a single PowerPoint slide that lists everything someone would need to know about search engine optimization (SEO). Everything? On one slide? Without using microscopic fonts? Is this even possible? There are many reference books published on the subject of SEO (thick ones with small print and not an over-abundance […]

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