Here is a sample of my published online portfolio of content related to all things SEO. I hope there’s something here that might be of interest!
I wrote a post for the Expedia Travel blog introducing an inbound marketing campaign I developed for the line of business I support, Expedia Local Expert. It’s a cool online travel persona game called TRIP that identifies what kind of traveler you are by the items you pack in a suitcase, and then makes spot-on recommendations about things your persona would like to do on a dream vacation. Take a look.
- TRIP of a lifetime 6/08/15
I was invited to contribute to the prestigious Search Engine Land blogs.
- How To Create Your Digital Footprint With Links 8/16/11
- Why Canonicalization Matters From A Linking Perspective 9/06/11
- How To Capture Broken Inbound Links 10/04/11
- How To Canonicalize URLs As Backlinks In Local Search & Online Business Directories 11/01/11
- Manual Link Building Is Hard, But There Are No Shortcuts To Value 11/29/11
- 9 New Year’s Resolutions For Link Building In 2012 12/27/11
- Are You Keeping Secrets From The Search Engines? 1/26/12
- Nine Best Practices For Optimized <title> Tags 2/24/12
- The Double-Edged Sword Of Social Media 3/27/12
- This Old Website: What Bob Vila Can Teach You About SEO 4/19/12
- The Definitive Guide To Google Authorship Markup 6/04/12
- No SEO Ever Went Wrong By… 7/12/12
- The SEO’s Guide To Adding Content For SERPs & Sales 8/09/12
- 4 Signs You’re Chasing The Wrong Goals In SEO 9/06/12
- This Post On SEO Will Win The Pulitzer Prize 10/04/12
- What Is The Secret Sauce In Good Content? 10/30/12
- The Keys To Success In Enterprise SEO 12/24/12
- The Wine Enthusiast’s Guide To Tasting SEO Success 1/24/13
- A Primer On How To Get The Most Out Of Sitemaps 3/21/13
- 9 Tips For Getting Free Clicks Through Google News 10/18/13
I have posted some content on SlideShare.net that you might find informative.
- Content SEO: Top SEO considerations for online writers and editors 10/18/13
- 9 Tips For Getting Free Clicks Through Google News 10/18/13
(Note: This deck was created by Search Engine Land based on my writing to supplement my original SEL article on Google News SEO optimizations.)
Internet Marketing Ninjas blog
Writing samples published during my tenure with the IMN team.
- The Ultimate How-To Guide on 301 Redirects 1/18/12
- Click-through Rate of Top 10 Search Results in Google 1/24/12
- Did Siri Really Kill SEO? 1/30/12
- Configure Authorship Markup for Google 2/02/12
- Strategies for Local Search Marketing 2/09/12
- The Ultimate Guide to Blocking Your Content in Search 2/14/12
- SEO Worst Practices 2/22/12
- How To Become an SEO (how I did it, and how you can, too!) 2/29/12
- 14 Tips for Success in Marketing to Mobile Users 3/06/12
- Bing Webmaster Tools – Worth Another Look 3/13/12
- Content is King? 3/20/12
- Is White Hat SEO Dead? 4/03/12
- WordPress Complicates Google Authorship Markup (But It Can Be Done) 4/10/12
- The Ultimate Guide for Web Images and SEO 4/17/12
- Give Searchers a Second Chance with a Custom 404 Page 4/24/12
- The Ultimate Guide to XML Sitemaps 5/01/12
- Is Your HTTP Compressed? 5/08/12
- Malware, SEO and You 5/15/12
- Transitions and New Opportunities 5/16/12
As I mentioned in my About Karen page, I spent a good deal of time writing and managing the Bing Webmaster Center blog. I am proud of that content, and the folks at Bing find it useful enough to keep it posted in their blog after my departure. I just wanted to point out a select few of the many articles I wrote during my tenure there — in case you might be interested.
- Getting out of the penalty box 3/20/09
- Does search marketing really matter? (SEM 101) 5/01/09
- Who’s looking for you? (SEM 101) 5/12/09
- The key to picking the right keywords (SEM 101) 5/15/09
- Put your keywords where the emphasis is (SEM 101) 5/20/09
- Are you content with your content? (SEM 101) 5/27/09
- Bing white paper for webmasters & publishers released 6/11/09
- Bing enhances support for large Sitemaps 6/12/09
- Links: the good, the bad, and the ugly—Part 1 (SEM 101) 6/16/09
- Links: the good, the bad, and the ugly—Part 2 (SEM 101) 6/19/09
- Site architecture and SEO – file/page issues (SEM 101) 6/26/09
- Making links work for you (SEM 101) 7/01/09
- Architecting content for SEO (SEM 101) 7/10/09
- Heads up on <head> tag optimization (SEM 101) 7/18/09
- Images and Flash and script, oh my! (SEM 101) 7/23/09
- Common errors that can tank a site (SEM 101) 7/31/09
- Get detailed site analysis to solve problems (SEM 101) 8/03/09
- Crawl delay and the Bing crawler, MSNBot 8/10/09
- Uncovering web-based treasure with Sitemaps (SEM 101) 8/15/09
- Getting the IIS SEO Toolkit up and running 8/17/09
- Prevent a bot from getting “lost in space” (SEM 101) 8/21/09
- The merciless malignancy of malware Part 1 (SEM 101) 9/11/09
- The merciless malignancy of malware Part 2 (SEM 101) 9/18/09
- The merciless malignancy of malware Part 3 (SEM 101) 9/24/09
- The merciless malignancy of malware Part 4 (SEM 101) 10/01/09
- Webmaster Center blog Q&A 10/09/09
- Fixing 404 File Not Found frustrations (SEM 101) 11/04/09
- Robots speaking many languages 11/05/09
- Link building for smart webmasters (no dummies here) (SEM 101) 11/20/09
- Webmaster Center blog comments Q&A, Round 2 11/23/09
- IIS SEO Toolkit 1.0 hits the streets! (SEM 101) 11/30/09
- New Webmaster Center FAQ available 12/21/09
- Eggs, bacon, spam, spam, and spam (SEM 101) 2/05/10
- The pernicious perfidy of page-level web spam (SEM 101) 2/11/10
- The liability of loathsome, link-level web spam (SEM 101) 2/18/10
- Chasing the long tail with keyword research (SEM 101) 2/25/10
- Illuminating the path to SEO for Silverlight 3/05/10
- Webmaster Center blog comments Q&A, Round 3 3/11/10
- Is your site ranking rank? Do a site review – Part 1 (SEM 101) 5/04/10
- Is your site ranking rank? Do a site review – Part 2 (SEM 101) 5/14/10
- A king’s feast of video content, thanks to mRSS 5/29/10
- Is your site ranking rank? Do a site review – Part 3 (SEM 101) 6/04/10
- Is your site ranking rank? Do a site review – Part 4 (SEM 101) 6/15/10
- Is your site ranking rank? Do a site review – Part 5 (SEM 101) 6/25/10
- Cool tips and hot tricks for the new Bing Webmaster Tools, Part 1 8/04/10
- Cool tips and hot tricks for the new Bing Webmaster Tools, Part 2 8/10/10
I wrote an SEO whitepaper for Steyer Associates. Be sure to check that out as well.
