My favorite SEO resources

Many people ask me what tools I use and where I find good information about SEO. I’ve compiled a list of answers to those questions over time, and I’ll share them here with you.

Tools:

Free SEO Tools

Firefox Add-ons

Chrome Extensions

Resources:

Learn more about SEO

Search Engine Guidelines & SEO-related protocols

Blogs

Conferences

Tech Geek Fun

Advice

Make sure you are clear on this: SEO is like wealth-building. It takes time to reach its full benefit. Any attempts to shortcut that by using “black hat” (aka malicious) SEO techniques that search engines consider to be either page-level or link-level types of web spam will only result in penalties that will ultimately make your site unreachable in search. If you value the integrity of your business’ domain name, don’t risk killing it and your online business presence by trying to shortcut the natural, legitimate  process of earning page rank.

To make your site successful, do the following:

  • Learn what search engines expect to see (review their guidelines)
  • Learn what data you can provide on a page to help the search crawler understand what the page is about (aka metadata)
  • Create great, original, text-based content
  • Lastly, think in terms of making your site great for human users. SEO is merely an extension of that (although beware of putting text content in images, scripts, Silverlight or Flash, because search crawlers can’t reliably read that content, thus it will likely never be indexed).

11 Trackbacks

Sharing Buttons by Linksku